Navigating Complexity & Increasing Capacity

Proactive Communication And Early Planning

Last year, we identified an opportunity to enhance our scheduling process. Previously, projects were queued as they came in the door, much like customers arriving at a busy restaurant without a reservation. While our goal was to serve everyone promptly, a rush of orders made it harder for us to deliver the level of service we strive for.
We realized that by placing a stronger emphasis on proactive communication from the very start, we could make our systems better for everyone. Our philosophy was to build a system that “eats chaos.” We don’t just want to manage unpredictability—we aim to anticipate and eliminate it.
Today, we work closely with you to set clear expectations and gather all necessary project details as early as possible. This allows us to organize our production schedule more effectively, ensuring that your project receives the right resources at the right time.
We’ve also established clear deadlines for each stage of our workflow and collaborate with you to ensure these timeframes are met. If there’s ever a risk of missing a deadline, we communicate promptly, offer support, and adjust schedules transparently. This mutual accountability fosters trust and keeps projects on track.

The Benefits for You.

• Predictability: With reserved production slots, you have a clear understanding of timelines, reducing uncertainty and making planning easier.


• Increased Capacity: Our improved processes allow us to handle more projects without compromising quality, giving us the flexibility to adjust slots even under tight schedules.


• Quality Assurance: By refining our internal systems, we ensure that each project meets the high standards of craftsmanship you expect from Rockwood.


• Proactive Communication: We keep you informed with timely updates and address potential issues before they become problems, fostering a strong partnership.


• Simplified Process: We manage the complexities of custom door manufacturing, allowing you to focus on other priorities.

A True Partnership

At Rockwood, managing complex projects is about forging a strong partnership with you—one based on clear expectations, shared accountability, and a commitment to success. It means working with a team that turns chaos into clarity, providing the reliability you need to bring your vision to life. 
Thank you for your continued trust in Rockwood. We look forward to collaborating on your next project.

Best regards,
Roger Shrock
President, Rockwood